5 Incredible Benefits of E-Commerce for Businesses in 2024

Sell more online with an ecommerce or virtual store

Hey! You need an online store. Well, if you're just a random internet user, I guess you don't need it. But if you are a business owner that sells things… you really need to have an eCommerce website. (eCommerce / Virtual Store). Look at Amazon as an example. In 2018, small and medium-sized businesses in the United States sold more than 4,000 items every minute through Amazon. Sure, you don't have to sell your products on Amazon, but that stat shows just how huge e-commerce has become over time and the growing importance of e-commerce in modern business. There are many benefits of e-commerce for businesses, and we are going to explain five of them in this video:

A store that never closes, you sell 24/7, 365 days a year

After a long day at work in your physical store, you want to go home. With an online store, you can keep selling while you're at home curled up with a good book or your favorite movie or series and a hot cup of tea. With an online store, you can sell your products all day, every day. So if someone can't make it to your physical location during your business hours, they can go to your website and make their purchase.

Offers relatively low cost

Another great benefit of e-commerce for businesses is the low cost. If you don't have a physical store and focus solely on your online store, you eliminate a lot of expenses like rent, utilities, and the cost of a large staff to maintain the store. Although there are costs to invest: if you want to sell on your website, you have the cost of maintaining the website. You don't want your website to display the wrong items, crash when people try to make a purchase, or crash completely. If you plan to use online platforms or seek help from an Agency of Digital marketing, you also enter costs for each platform and service.

Show your products several times to potential customers with “Remarketing”

One thing you definitely can't do with a physical store is re-market your products to every customer who browses your store. Remarketing is a form of digital advertising that places your ads in front of people who have previously interacted with your online store. In a physical store, people can browse, interact with your products, and then leave without a trace. The impact of eCommerce is that you can use remarketing to serve ads to people who were already interested enough in your products to look at them online. You can use ads with sales or coupons to improve the offer and close the sale.

Increase the amount of the sale (up-selling)

In a physical store, you can sometimes see displays with related items, such as chocolate, marshmallows, and cookies to make desserts. You can do this on an even larger scale with an online store. If someone sees a certain product on your site, you can include a space that shows them other related items that people are searching for or that other people have purchased. Maybe someone wants a particular toothbrush, and you show them that the people who also bought that toothbrush also bought toothpaste and floss. It is like in a restaurant offering a delicious dessert once you have finished dinner. Have you noticed that many waiters miss the opportunity to offer it?

E-commerce is an increasingly important tool for modern businesses. It not only enables the sale of products online, but also offers unique opportunities to increase sales and reach a larger audience.

You extend your customer territory

Additionally, an e-commerce store removes the physical barriers of a brick-and-mortar location. With proper ecommerce optimization, people from all over the world can find your online store and make a purchase. It doesn't matter if you are in America and the client is in Europe. They can make a purchase from your eCommerce store from the comfort of their home, car, or office. If your site uses up-to-date search engine optimization tactics, people will be able to find your business without having interacted with you before. And with a good website optimization strategy, they can find you anywhere in the world.

What do you think about the importance of electronic commerce?

We hope we have convinced you to use e-commerce for your business. As the world becomes more digital, it's important for your business to keep up with the demand. If you want to learn more about e-commerce, we can help you.