Kaspersky: A cycle is closing in the United States and its Impact on Cybersecurity

The United States Department of Commerce has dealt a decisive blow to the world of cybersecurity by announcing a “total ban" of Kaspersky, the popular antivirus of Russian origin.

What does this mean for users and how will it affect the market? Let's explore it in detail.

Why did the USA decide to ban Kaspersky antivirus?

Joe Biden's administration has argued that Kaspersky poses “undue or unacceptable” security risks to Americans. Although the software is effective in combating malware, its close relationship with the Russian government has raised concerns. The Commerce Department notes that Kaspersky is subject to Russian jurisdiction and could be used to leak US customer data to the Kremlin. It is definitive, the measure seeks to protect National Security.

What will happen to current Kaspersky users?

Existing users will be able to receive updates until September 29, but after that date, they will be left without support. The Commerce Department recommends that Americans seek alternatives “immediately.” If you are one of them, consider migrating to another antivirus to keep yourself safe online.

The economic impact and alternatives to Kaspersky

Although it is not clear how much this measure will affect Kaspersky, US authorities will sanction those who try to sell the company's products after the deadlines. This even includes “white label products,” marketed under other brand names.

So what options do current Kaspersky users have?

Norton Antivirus

A popular alternative with a solid reputation in the industry. Norton's popular antivirus also offers comprehensive protection against phishing, malware and viruses, of course.

bitdefender

With a friendly interface and a high level of detection, Bitdefender is another great option. Furthermore, its impact on system performance is minimal.

McAfee

Although it has had its ups and downs, McAfee remains a reliable option. Its security suite offers real-time protection and additional tools such as firewall and system optimization.

Protect your cyberspace

As digital tools and marketing consultants, we recommend and urge you to inform yourself and your clients about this prohibition. Encourage those using Kaspersky to switch to a trusted alternative. Online safety is crucial, and this decision reminds us to constantly be alert and adapt.