SIX (6) BENEFITS OF ADVERTISING ON THE INTERNET
Marketing (Marketing, in English) on the Internet is important because it fits with the way consumers make purchasing decisions. Studies conducted by analysts such as Gartner indicate that a growing number of consumers use social media and research the Internet - even on their smartphones - about products, services and prices before making the final decision to buy. Internet commerce allows you to build relationships with current and potential customers through regular, low-cost and personalized communication, reflecting the abandonment of mass marketing.
We share six advantages of 'Marketing' on the Internet:
- for convenience
Internet commerce allows you to be open for business around the clock without worrying about store opening time or staff overtime. Offering your products on the Internet is also convenient for your customers, they can browse your online store at any time and place orders when it is convenient for them.
- By the Scope
Through internet marketing, you can overcome the barriers of distance. You can sell merchandise anywhere in the country (even anywhere in the World) without creating sales outlets, expanding your target market. It also offers the possibility of building an export business without the need to open a network of distributors in different countries. However, if you want to sell internationally, you must use localization services to ensure that your products are suitable for local markets and comply with local business regulations. Localization services include translation and modification of the product to reflect local market differences.
- Due to the rise of Social Networks
Internet marketing allows you to take advantage of the growing importance of social networking. An article on the Harvard Business School Executive Education website highlights the link between social media and online revenue growth. According to the article, a group of consumers who responded more strongly to the influence of social networks generates higher sales of around 5%. You can take advantage of this type of influence by incorporating social networking tools into your Internet marketing campaigns.
- For the low cost
Selling products on the Internet costs less than selling them through a physical point of sale. You do not need recurring costs for rent and maintenance. You do not have to buy stock for display in a store. You can order stocks based on demand, keeping inventory costs low.
- For the relationships that can be developed
The Internet offers an important platform for building customer relationships and increasing customer retention. When a customer has purchased a product from your online store, you can start the relationship by sending a follow-up email to confirm the transaction and thank the customer. Emailing customers regularly with special and personalized offers helps maintain the relationship. You can also invite your customers to comment on your website, helping to build a sense of community.
- By Personalization
Internet commerce allows you to personalize offers to customers by creating a profile of their buying history and preferences. By tracking the web pages and product information prospects visit, you can make targeted offers that reflect their interests. The information available from website visit tracking also provides data for planning cross-sell campaigns so you can increase the value of sales per customer.
